The last TV ad, ‘Secrets and Lies’ – features two characters confessing a series of white lies as they unbutton their Levi’s® 501® jeans. Their unveilings, along with the physical unbuttoning of their jeans, captures the provoking theme of self-expression and unrestrained behavior central to the “Live Unbuttoned” campaign.Are you kidding me????????????? Unrestrained behavior?????? Oh yeah, THAT'S what we're trying to teach our children and grandchildren! THAT'S going to make the world a better place. UNRESTRAINED BEHAVIOR!!! Here's two more email addresses for you -- the wonderful folks who are SO proud to put their names and emails out there as being responsible for these commercials. Brett Anderson Levi’s® PR 212.704.3234 banderson@levi.com Melissa Ladines Levi’s® PR 212.704.3213 mladines@levi.com
New to the retired life and living on a fixed income. Frugal recipes, household hints, and more.
Nov 22, 2008
And one more ARE YOU KIDDING ME? moment provided by Levi Strauss commercials
Ask Mr. and Mrs. Obama to take a stand on Social Responsibility
Nov 21, 2008
I'm taking a stand against Levi Strauss
http://www.msnbc.msn.com/id/21134540/vp/26395407#26395407
I went to your web site to find a name to address this letter, and also found this interesting paragraph in your 2007 Annual Report:
Great brands and business are built by consistently providing quality products and services and by earning the trust of consumers, customers, investors, employees and communities through responsible, progressive and accountable business practices. Moreover, as business leaders we have the obligation, both individually and collectively, to make our enterprise not only a source for economic wealth, but also a force for positive social change in the conduct of our business. This principle of responsible commercial success is embedded in our 155-year experience and continues to anchor how we operate today.
I also found this on your web page, listed under "Values":
Four core values are at the heart of Levi Strauss & Co.: Empathy, Originality, Integrity and Courage. These four values are linked.
Mr. Anderson, the "easy" way to show the community that Levi Strauss & Co. is "a force for positive social change" is to write a check. You can boast that you support HIV funding - and have someone in your finance department write a check. But it takes no personal commitment of any kind to write that check. The difficult way - and the only way that truly counts - is for your company's actions to match the words in that Annual Report, or, in this case, for your commercials to actually be based on what you define as your company's “core values”.
I implore you to get these repulsive and socially irresponsible commercials off our televisions, where children and teenagers view them, and replace them with commercials more in line with the "responsible business practices" you preach. As I tell my children, "Actions speak louder than words." Although the words on the Levi Strauss web page read "social responsibility", the actions through your commercials speak far louder.
I am posting this letter on my blog (http://joanoh2.blogspot.com) and any response from you or your company will be posted there as well. I am asking you publicly, Mr. Anderson, to change the socially irresponsible path your company has chosen to take through your commercials, and, instead, strive to show us those core values you say are at the heart of Levi Strauss & Co. Until that time, and most particularly during the Christmas gift-giving season, I will no longer purchase any Levi Strauss or Docker products for my family.
Most sincerely,cc: T. Gary Rogers Chairman of the Board
Too close to home
Nov 20, 2008
Come have Coffee with me!
Joan has gone off to IKEA for a few hours - she SAID she was going to do Christmas shopping, but I think it's more to do with the fact that she found IKEA has fabric on sale. Sssshhh.. don't tell. She keeps saying she's NOT going to buy more fabric. I've only been living here for two days and I know I've heard her say it at least two times!
So come on in, sit down, get comfy. Would you like some coffee? Do you mind if I sit in Brayden's old high chair? (He's moved on to a regular chair now -- he's getting so big!) Gives me a better view from here -- plus I don't spill coffee on my pretty dress.
My goodness, it's cold here in Ohio, isn't it? I saw some snowflakes yesterday. I forgot to bring my coat and warm clothes with me, but Joan has told me that I'm welcome to use any of her fabric and her sewing machine to make what I need. I do love to sew, don't you? Right now I'm just working on a little quilt to cuddle under when we watch TV. Pffffft... darn hair -- do you have a bobby pin?
Well, if you don't mind, I did promise Joan I'd help out with a little housework while she was gone. Actually, I was just being nice and casually said, "Is there anything I can do to help out while you're gone?" And (harumph) what did she do? Made me a To Do List! I wasn't quite expecting that, but I guess I can get it all done. Do you mind if I work while we talk? I need to fold these clothes to start.
And clean up the breakfast dishes....
Well, that's enough for now. I can do the dusting, vac the family room, scrub the kitchen floor and clean the bathrooms after you go. I'd rather visit. Let's go sit in the family room! What? The books on the table? Oh no!!!! Don't look at those. Those are a surprise for an upcoming blog giveaway!. No one is supposed to see them! Please don't look -- I was just looking through them while I drank my coffee. Please don't tell anyone you saw them!
And speaking of Giveaways, Joan showed me a Giveaway for another girl almost like me! I'd love to have a friend (someone I can share this @(#$*&( To Do List with!), so enter for me, would you? It's on the Spun by Me blog for her 100th post! I think we could be great friends!
Oh, one of the things on my To Do List is to help Joan knit these socks. They're a Christmas present for someone special (but I can't say who!). Let's see -- Knit 3, Purl 1... I think I can do this.
Awww, you have to go already? Let me walk you out to the door. I'll show you something funny on our way out -- here on the stairs. See this kitty sleeping in the basket on the stairs? It took me the longest time to get up the nerve to find out why this cat sleeps all the time. When I finally reached over to pet him, I found out he's a ROCK! I thought he would bite me (Joey the Killer cat does -- I have to hide when he's in the house) but he just lays there and looks cute! Jeff's sister Sandra painted him years and years ago and he's been on the stairs ever since. Now that's my kind of cat!
Well, it was so nice to meet you and I will tell Joan you were here. I'd walk you out, but it's just too cold to go out without a coat. Maybe by the next time you stop by I'll have sewn a coat for myself... if I can ever get done with that darn To Do List that is...
Bye bye now! See you next time!
Nov 18, 2008
The Flu Season hits
Nov 17, 2008
Whatever happened to social responsibility?
Nov 16, 2008
Retiring in America
Have you ever wanted to....
Oh yeahhhh... Turn the house right upside down and SHAKE IT BABY, SHAKE IT! Empty it out! Contents on the front lawn and a big ol' post on Freecycle -- come and get it!
Weird, huh?